UNIGLOBE assists travel agencies in aligning with changing airline distribution strategies

Up till now travel agencies have been involved in multiple areas of business for e.g. corporate, leisure, MICE, retail – all at the same time. Lack of focus on a specific client type has meant that agencies have been unable to create specific values critical for client loyalty.  For example, the aspects which a retail client values are different from what a corporate client values in a travel purchase.

Airlines have made this comfort zone shrink further by repositioning the role of a travel agency in its distribution network. Airlines have been finding it difficult to distribute their inventory in a profitable way using the travel agency distribution network as various incentive schemes which were structured differently for different ‘client types’ were getting overlapped and in most cases airlines got hit by a double whammy.