UNWTO to highlight challenges for global tourism at FITUR 2010

United Nations World Tourism Organisation (UNWTO) activities will build around the challenges for global tourism in the current economic situation, without losing sight of long-term sustainability commitments outlined in the UNWTO Roadmap for Recovery. FITUR 2010 which will be held from January 20-24 in Madrid is also setting stage for two innovative tourism initiatives – Investour and FITUR Green.

FITUR 2010 will be preceded by UNWTO’s annual news conference on January 18, 2010 where UNWTO will present the latest edition of the World Tourism Barometre, along with the Organisation’s main policy highlights for the near future and the new UNWTO Management Team.

Perspectives and Responses for Stimulating the Recovery which will be held on January 21, 2010 will bring together a diverse representation of the global tourism sector to examine and debate solutions following recommendations in the UNWTO Roadmap for Recovery, such as ‘How to understand the market and respond rapidly’.