VisitBritain, Britain’s national tourism agency, will be at TDS Europe 2009 (London, May 19-20, 2009) to launch a new social media initiative in partnership with Digital Visitor. Currently on course to create the largest media library for leisure and tourism in the country, VisitBritain is building a one-stop shop for user reviews, photos and videos of tourism experiences around Britain through Digital Visitor’s white-labelled social media platform, Visitor Review. Furthermore, VisitBritain is looking to partner with businesses who want to utilise this content to enhance their own marketing – free of charge.
“We want to offer travel organisations promoting Britain a media stream of our reviews, photos and videos,” said Justin Reid, Head of Online Marketing, VisitBritain. Further adding he said, “User Generated Content (UGC) has been shown to increase browse time, bookings and online interaction and if we can entice more people to come to the UK using innovative media marketing like this, then this is a win-win for Visit Britain and our tourism providers.” |