Visit Hyderabad to be launched by year-end

Visit Hyderabad, an initiative by Andhra Pradesh Tourism Development Corporation (APTDC) on the Public Private Partnership (PPP) model is expected to be launched by this year-end. The autonomous body formed for the initiative already has membership from local hotels, international and domestic airline operators, as well as government agencies. It is currently in the process of attracting bus and tour operators as stakeholders in the initiative.

The initiative has gathered support from the state government for financial assistance and the stakeholders are currently analysing the funding model for the initiative. Furthermore, the body will also send a representation to the International Congress and Convention Association (ICCA) to attract international MICE clients to India. The body will also promote the concept at major MICE conferences in Sydney, Dubai, US and Madrid. After the launch of the initiative, plans are also afoot to launch a website with links of all the stakeholders.