In a bid to intensify destination awareness among the Indian travel trade, VisitBritain, the national tourism agency of Britain, is in process of introducing a B2B portal by mid September this year. The portal will be a one stop shop for all travel queries, marketing products and assistance for the travel trade with regards to Britain. Few of the highlights of the portal will be the latest products and services, marketing and promotional opportunities, travel news and announcements, assistance in itinerary planning, etc. The B2B portal will also have an online training programme -‘BritAgent’ for the travel trade.
Divulging the details, Paramjit Bawa, Country Manager – India, VisitBritain said, “The B2B portal will give us extensive reach and penetration to smaller markets with huge potential. Through this portal, we are building on a strong network of travel trade who are keen to sell Britain to their customers. We are going to work along with the travel trade and increase Indian footfalls in Britain in the coming years.” |