VisitBritain to launch ‘BritAgent Programme’ for Indian travel trade in next financial year

VisitBritain will launch a special educational programme for travel agents in India next financial year. The programme named as ‘BritAgent Programme’ is designed to create ‘better awareness’ about destinations and travel products of Britain among the Indian travel trade.  Talking to TravelBiz Monitor Patricia Yates, Director – Strategy and Communications, VisitBritain said that special emphasis will be laid on promoting the Yorkshire area in the Programme.

Yates added, “We want to tell the people that there is more to Britain than London.  The travel trade is important in selling our destination.  Therefore, we want to impart greater awareness and knowledge among the agents which would ultimately help them in selling Britain in the Indian market. VisitBritain will also launch exclusive ‘Journey of the Lifetime’ campaign in the Indian market focusing the high net worth luxury market.  

In another major initiative to improve visibility of its website, VisitBritain is in the process of redesigning the website. According to Yates, the new website will be launched globally in April this year.