The Vienna Tourist Board (VTB) is working with Vienna Film Commission (VFC) to attract more number of Bollywood film producers from India to shoot films in Vienna. As part of the plan, VTB has included the agenda of promoting Vienna as a film destination in all of its marketing programmes in India and worldwide. Vienna City Administration formed VFC in 2009 which offers various services free of charge to TV, film producers of feature films, documentaries, student film projects and advertising films. This information was divulged by Gudrun Engl, Director of Market and Media Management, Vienna Tourist Board, during a recently held road show to promote Vienna in New Delhi.
Prior to concluding the road show in New Delhi, VTB conducted the road show in Mumbai and Chennai. The road show witnessed a participation of top travel and tour operators, besides Christine Mukherji, Director, Austrian National Tourist Office (ANTO) in India and Stefan Isser, Marketing Director, Swarovski Tourism Services were also present. During the road show, VTB also launched Vienna’s new advertisement slogan- ‘1,000 reasons to visit Vienna’. |