Wildlife Reserves Singapore (WRS) which owns and operates Jorong BirdPark, Night Safari and Singapore Zoo is now promoting itself in the Indian market to increase Indian visitor arrivals. WRS is currently working closely with Singapore Tourism Board (STB) in India and is expanding its sales team operations in the country. It will soon undertake marketing and promotional efforts in India and also develop more programmes and menus catering to the Indian travellers needs.
Talking about the potential of Indian market, Isabel Cheng, Director – Sales, Marketing and Communications, Wildlife Reserves Singapore (WRS) said, “Being a part of the Brazil, Russia, India and China (BRIC) sector poised for immense growth, India will become more affluent and Singapore will be a key destination. Based on the data we have, the Indian market is important for us and we look forward to increasing numbers by creating top of mind recall and awareness of WRS among Indian travellers.” |