According to a report in etravelblackboard.com, World Travel Awards (WTA) has launched a state-of-the-art mobile site, worldtravelawards.mobi with the help of mobile web development company, World Mobi. The mobile site provides comprehensive information about WTA which includes two event pages, a winners’ page, plus a news section with the latest press releases. There is also a link to WTA’s Youtube channel where mobile users can view all WTA videos on the mobile, and a link on each event page to a mobile map.
Kelly Footit, Head of Development, World Mobi said, “The launch of worldtravelawards.mobi will make the awards increasingly accessible to both travel industry professionals and general public on the move. The mobile internet has changed the way the travel industry does business by empowering consumers with tools to search, plan, book and share their holidays instantly. The mobile internet is a new marketing channel that is predicted to generate USD 150 billion by 2011.”
Manon Han, Executive Vice President, WTA said, “Advances in technology are leading to an exponential growth in mobile web usage. |