WTO to target domestic leisure tourists for Splash 2011

Wayanad Tourism Organisation (WTO), the autonomous body formed by hoteliers, activity partners and Ayurveda service providers of Wayanad in Kerala, plans to tap the domestic leisure tourism market for its monsoon carnival Splash next year. The event formed with the aim to promote Monsoon Tourism in the region, is scheduled to be held on July 8-10, 2011. WTO plans to engage into joint promotional activities with Kerala Tourism for the event. Kerala Tourism has also decided to add Splash 2011 into its calendar of events for the next season. It expects about 300 travel agents and tour operators to attend the event next year and will showcase adventure sports and cultural activities of the state at the carnival.

WTO will participate in road shows and travel marts organised by Kerala Tourism to promote the event. “The members of WTO, who will participate in TTF-OTM will also promote the carnival through their individual stalls. WTO will also have stall spaces in the upcoming nine-city Kerala Tourism road show.