The World Travel and Tourism Council (WTTC) has announced a USD five million multi-platform global partnership with CNBC, one of the world’s leading business and financial news channel, National Geographic Channel, along with Sky News. CNBC, National Geographic Channel and Sky News have been appointed as official WTTC broadcast partners for the next three years.
The agreement calls for both channels to provide commercial airtime, online marketing and direct engagement in a global campaign to help promote awareness of the economic and social importance of the travel and tourism industry worldwide.
CNBC will target its audience of CEOs, senior business leaders and government officials via its global network that spans the Europe, the Middle East and Africa (EMEA), USA and Asia Pacific regions, to underscore the travel and tourism industry’s contribution to the global economy and WTTC’s Global Travel and Tourism Summit, which will be held from May 25-27, 2010 in Beijing. Alongside CNBC’s airtime campaign, the partnership includes advertising in CNBC Business magazine and |