TripAdvisor and Yatra.com have formed an alliance which will allow Yatra.com customers to get access to the unbiased hotel reviews posted by travellers on TripAdvisor, including those posted on its India website, www.tripadvisor.in. This will enable them to make the best possible choice of hotels based on their needs.
Sharat Dhall, Managing Director, TripAdvisor India said, “Online hotel bookings are growing rapidly in India and featuring TripAdvisor hotel reviews will help reduce the uncertainty around booking even the lesser known hotels in hundreds of tourist destinations across India. Online travel agents around the world and in India as well, have featured TripAdvisor hotel reviews and reported increased conversion in hotel bookings.”
Dhall added, “This association is a strong testimony to the unparalleled depth of TripAdvisor reviews on Indian hotels. In a short span of time, TripAdvisor has not only grown to become one of the leading travel websites in the country, with more than two million monthly unique Indian visitors, but also has the largest pool of real traveller reviews on Indian hotels. |