Agoda expands into wholesale distribution with the launch of Beds Network
Digital travel platform Agoda, part of Booking Holdings (Nasdaq: BKNG), today announced the launch of Beds Network, its first foray into wholesale distribution, with the aim to help properties around the world distribute their wholesale rates more efficiently and effectively. Leveraging Booking Holdings’ connection to over 10,000 affiliate partners network across various markets and verticals such as airline partners, offline travel agencies, credit card companies and more, Beds Network’s partners will also access Agoda’s advanced distribution technology to increase productivity of their inventory.
Beds Network has launched in 20 markets across Asia, Europe and Middle East, including: Hong Kong, India, Indonesia, Italy, Japan, Malaysia, the Philippines, Portugal, Spain, South Korea, Taiwan, United Arab Emirates, with the view to expand globally in 2022. Its key proposition is to simplify and streamline accommodation partners’ distribution networks, relieving the complexity of managing multi third-party redistribution and providing synergetic solutions that will support business growth in multiple segments.
Key features of Beds Networks’ offer are:
Flexible revenue management. During these volatile times, having the flexibility to change revenue planning on pricing and availability whenever hoteliers want to, reduces the risk hotel partners face.
Less bureaucracy. If hotel partners already sell rooms via Agoda, there is no need for additional contracts – saving time and money.
Expansive distribution across global markets and to audiences that suit accommodation providers’ requirements.
Better synergy between business- to-business and business-to-consumer accommodation partners’ in-house teams. Access to Agoda’s global data and insights, products and worldwide distribution network, help to make more efficient business decisions.
“Travel is incredibly volatile – particularly here in Asia Pacific where vaccine roll out has been slower. This combined with the fact the corporate travel sector has been badly hit and is most likely to be last out of the gates as COVID restrictions ease, hotel partners need a more flexible solution to revenue planning and inventory distribution. We saw an opportunity to innovate and enter a new sector, leveraging our existing distribution network and technology solutions to help hotels to profitably recapture building travel demand. We have one of the strongest B2B networks in the industry, and partners know that we can deliver results for their needs. With the launch of our Beds Network team, we have found a solid solution that allows hotel partners to spend less time on negotiating contracts and bureaucracy, and more driving strategy to improve their inventory productivity.,” said Liyana Jamil, Associate Vice President, Beds Network.
“Our B2B partners, whether its airlines, banks or offline travel agents, will also benefit from the increased access to wider range of properties and their rates through our platform, creating a win-win situation within the travel industry. We aim to make things as simple as possible for our partners and we are growing our team to sustain the demand generated since our soft launch in multiple markets including Thailand, Indonesia and Taiwan,”