A Paradigm shift in Tourism Marketing

Dr Nimit Chowdhary Monday, 2 August 2021, 12:00 PM

Consumers and marketers in tourism both grew conscious during the COVID pandemic and consensed that it would be a new normal. As a result, our ways of consuming tourism experiences and transacting business will see a change. As the first wave of the pandemic showed signs of subsiding, there Continue Reading

Effectuate!

Dr Nimit Chowdhary Saturday, 10 July 2021, 11:00 AM

These are challenging times. The world, including tourism, has almost come to a standstill hurting tourism jobs and people dependent on the sector indirectly. An overwhelming majority of service providers and servers have been idle and waiting for tourism to resume; their misery increased with every passing day. While some decided to continue at a […]Continue Reading

Overlanding is Here to Stay!

Dr Nimit Chowdhary Wednesday, 23 June 2021, 11:00 AM

Dr Nimit Chowdhary, Professor of Tourism, Department of Tourism and Hospitality Management, Jamia Millia Islamia     Among various predictions made for the new normal of tourism, a few ideas stood out and received approval from futurologists. Post COVID tourism would observe conscious travellers- conscious of their safety and conscious of not harming the nature. Continue Reading

A JAB BETWEEN THE RIBS

Anurag Yadav Monday, 21 June 2021, 11:00 AM 0

    The virus is exposing global fault lines in tourism policies, health infrastructure, political commentary and wishful thinking. It’s no news that travel business worldwide has been crushed like never before with the advent of the pestilence from Wuhan. The global concerted response has, alas, been clearly missing for a long time. The developed […]Continue Reading

Overlanding is Here to Stay!

Dr Nimit Chowdhary Wednesday, 2 June 2021, 10:00 AM 0

Among various predictions made for the new normal of tourism, a few ideas stood out and received approval from futurologists. Post-COVID, tourism would observe travellers – conscious of their safety and conscious of harming nature. This sensibility indicates an emerging trend to travel close to nature and more so to sparsely populated or inhabited places. […]Continue Reading

THAT TITANIC MOMENT

Anurag Yadav Friday, 21 May 2021, 12:00 PM 0

    The hurt is deep. A number of studies seem to indicate the organised Indian tourism industry has already lost around INR 5 lakh crore. Tour operators and agencies must be bearing the brunt of INR 35,000 crore and hotels have suffered a decline of revenue to the tune of a whopping 80 per […]Continue Reading