‘Beside leisure, my trade strategy to tap the MICE segment in India’

Disha Ghosh Friday, 11 June 2021, 11:51 AM 0

Lela Muhamed Mussa, Minister for Tourism and Heritage, The Revolution Government of Zanzibar, Tanzania in an exclusive interview with Disha Shah Ghosh shares plans on the priority tourism segments, joint marketing with established African neighours, and culture as a medium to promote tourism in Continue Reading

Mired in Uncertainty

Prasenjit Chakraborty Thursday, 10 June 2021, 8:32 PM 0

Joe Chernov, a renowned marketing leader once said, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” The Covid-19 pandemic necessitates ‘great marketing’ for the tourism industry. While health and hygiene have always been the essential elements for travel & tourism competitiveness, the pandemic has Continue Reading

GMV/GTV Multiple – The Fallacy of E-Commerce Valuation

TBM Staff - Mumbai Thursday, 10 June 2021, 8:17 PM 0

By Avijit Banerjee, CEO & MD, Argon Capital Advisors The valuation stories of E-Commerce companies, which almost always follows an exponential path, has always baffled me. This has made me wonder if there’s an alternative school of thought that may have a contrarian view to this valuation story/theory. If there isn’t any until now, I […]Continue Reading

Overlanding is Here to Stay!

Dr Nimit Chowdhary Wednesday, 2 June 2021, 10:00 AM 0

Among various predictions made for the new normal of tourism, a few ideas stood out and received approval from futurologists. Post-COVID, tourism would observe travellers – conscious of their safety and conscious of harming nature. This sensibility indicates an emerging trend to travel close to nature and more so to sparsely populated or inhabited places. […]Continue Reading

#Together in Travel

Smeeta Gulvady Tuesday, 1 June 2021, 11:00 AM 0

Images of the second wave are still fresh in minds of everyone. However, there is a cautious optimism in the air even though the media has been expressing fears of a supposed third wave. The travel & tourism sector globally, just on the heels of three large conferences – WTTC, FITUR and ATM has never […]Continue Reading

THAT TITANIC MOMENT

Anurag Yadav Friday, 21 May 2021, 12:00 PM 0

    The hurt is deep. A number of studies seem to indicate the organised Indian tourism industry has already lost around INR 5 lakh crore. Tour operators and agencies must be bearing the brunt of INR 35,000 crore and hotels have suffered a decline of revenue to the tune of a whopping 80 per […]Continue Reading