Centre to announce National Tourism Policy soon; digitization to be key focus
G Kamala Vardhana Rao, Director General, Ministry of Tourism, Government of India & Managing Director, ITDC Ltd has said that the government is working on the National Tourism Policy and will be announcing it policy soon. He was speaking at the 4th Digital Travel, Hospitality & Innovation Summit organised by FICCI.
Rao said, “We would like to come up with a National Tourism Policy which we will announce soon.” Citing that the final discussions are happening, Rao shared that digitization and digital experiences will also be included in the National Tourism Policy.
Highlighting the initiatives by the government to further digitisation in the space of travel, tourism and hospitality, Rao briefly mentioned the Utsav Portal that was recently launched by the Tourism Mnister.
Highlighting the role of digitization for the travel and tourism sector, Mr Rao said, “A major thing that the ministry has taken up is we have formulated and issued guidelines about the National Digital Tourism Mission with support and input from the industry.
Ms Rupinder Brar, Additional Director General, Ministry of Tourism, Government of India said, “The Government is coming out with a digital platform to facilitate seamless travel within India. This platform can be used by every stake holder of Travel and Tourism from big to small players.” She further added that the Ministry of Tourism is closely working with various other ministries like Ministry of Culture, Ministry of Tribal Affairs, Ministry of Road Transport and Highways and the Ministry of Aviation along with the state governments to give it a shape.
Urging the government to support digitization for the travel, tourism and hospitality sector, Dr Jyotsna Suri, Past President, FICCI & Chairperson, FICCI Travel, Tourism & Hospitality Committee said, “It is because of the digitization that the growth of this industry will become better, and it will enable the businesses to reach out to new markets and of course increase competitiveness.
“This is right time for all of us to strategize and create a level playing field for the industry leverage technology,” said Dr Suri while adding that we do need government support to create enabling policies.
Dhruv Shringi, Co-Chair, FICCI Travel, Tourism & Hospitality Committee; Chair, FICCI Travel Technology & Digital Committee and CEO & Co-Founder, Yatra Online Inc, said, “People everywhere are online and if we as organisations do not fully understand that we will be left behind. So, it is very important for the travel industry to understand today. The role of travel counsellors today is evolving in current times. This is truly the time for people to evolve from transaction agents to travel counsellors.”
“Rise of infrastructure, fintech revolution and digital growth are the macro tailwinds that will support the Indian travel & tourism growth story,” said Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip while delivering a presentation on ‘India Tourism Unleashed’.
“As FICCI, we want to be the harbinger of collaborations and catalyse the reforms together with the government,” said Ashish Kumar, Co-Chair, FICCI Travel Technology & Digital Committee.