FiiRE partners with BBRi to offer digital solutions to the tourism industry

Forum for Innovation Incubation Research and Entrepreneurship [FiiRE] and Big Blue Road (India) Pvt. Ltd. [BBRi] have entered into a global strategic partnership. This partnership will combine FiiRE’s in-depth experience with start-ups and BBRi’s industry leading consulting services in the field of tourism, tourism analytics and tourism technology.

With technology playing an increasingly critical role in every aspect of business, the partnership will focus on the TourismTech start-up ecosystem to accelerate the development of digital solutions for the tourism industry, ensuring the industry remains on the competitive vanguard. The FiiRe-BBRi partnership brings together deep skills in start-up growth, technology strategy, product ideation, technology development and deployment, and organizational change management to help support start-ups with industry specific product development, go-to-market strategies and investment.

“The FiiRE-BBRi partnership is a powerful combination. BBRi’s understanding of complex tourism landscape, tourism technology, data and analytics, its deep industry expertise, and agile, collaborative approach is uniquely complimentary to how the FiiRE _1 team works. We believe this will help to generate industry leading TourismTech start-ups” said Shawn Mendes, BBRi’s Director. “This partnership will allow us to drive far more business impact for the TourismTech start-ups and the tourism industry at large,” added Mendes.

“Partnering with BBRi to provide insight and services to our TourismTech startups will allow us to provide the very best business, program and portfolio strategies on which we’ll conceive, design, and build the next generation of transformative TourismTech digital products and platforms,” said Thejus Joseph, FiiRE’s COO. “We are working as one team, and Mendes has been officially brought onboard as advisor to FiiRE for TourismTech. Through our understanding of the start-up ecosystem and his industry insight we will unlock the full potential of digital transformations and place our start-ups on the best path for success in the new digital tourism landscape,” he added.

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