GNTB embarks on ‘Feel Good’ campaign in 2021 to promote sustainable tourism

Understanding the importance of sustainability, the German National Tourist Board (GNTB) has embarked on ‘Feel Good’ Campaign 2021 to promote sustainable tourism offerings. .The ‘Feel Good’ initiative illustrates the various sustainable tourism offerings across the country, while providing guidelines on how to still visit the natural landscapes, urban attractions, and historical sites that Germany is popular for. According to the press release, almost 58 per cent of Indian consumers are aware of the various implications currently impacting the environment, with interest in information on health and the environment are high on their agenda and making sustainable trips to the cities and wider regions without having to compromise on safety or fun according to a study by GWI (GlobalWebIndex)

Petra Hedorfer, CEO of the GNTB, said, “The latest Sustainability Report by Booking.com shows that the COVID-19 pandemic has significantly accelerated the shift in travellers’ values towards wellbeing, sustainability and social responsibility. 83 per cent of the respondents from the 30 countries surveyed believe that sustainable travel is vital, while 61 per cent said that the pandemic has made them want to travel more sustainably in the future. This shift in customer expectations demonstrates that we are on the right track with our long-term strategy to position sustainability as a facet of the Destination Germany brand. The ‘Feel Good’ campaign in the international source markets showcases
sustainable, high-quality products with the aim of boosting the restart of inbound tourism.” Romit Theophilus, Director for India, German National Tourist Office, commented, “Once you get away from the big cities, Germany is a veritable paradise for nature lovers. The things that are worth protecting are preserved and breaking a new ground in sustainable tourism”. While the concept of veganism isn’t a new one, it was in 2019 that veganism started making its way into the mainstream. From consuming local vegan diets to putting up at vegan friendly hotels, many Indian travellers are embracing the idea of a vacation experience which is animal cruelty-free and are likely to book a place if it has green credentials.

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