STB organises immersive virtual FAM trip for Indian travel trade

The Singapore Tourism Board (STB) organised an immersive virtual tour to Singapore recently for the stakeholders of Indian travel trade. The virtual familiarisation trip aimed to create a differentiated and immersive experience for the travel trade fraternity in India, and to reimagine and evolve their definition of travel. It offered to the participants fun and diverse experiences, ranging from a wildlife tour up close with animals to a mixology masterclass.

The tour kicked off with a virtual in-flight experience of landing in Singapore on Singapore Airlines, which was a much-welcomed throwback to the days of pre-pandemic travel. The agents went on to enjoy edutainment tours that were conducted by Wildlife Reserves Singapore, getting up close virtually with the animals at the Singapore Zoo, and a virtual stroll down by the Singapore River, one that was livened up by games, quizzes and nuggets of trivia by Monster Tours.

Sharing his experience, Akhil Verma, Director – Brand Solutions, Tripoto Travels Pvt. Ltd, said, “This SingapoReimagine event was brilliantly put together and showcased how technology will pave the path for travellers in the new age. The event flowed well, was thoroughly engaging and transported me to Singapore again.” Echoing similar sentiment, Sunita Amarnani, Vice President – FIT, MICE Operations and Trade Relations from Hyperlink Brand Solutions said, “The experience had me nostalgic for travelling to Singapore. While I have visited some of these places before, the depth and detail of the tours made me feel like it was my first time. I felt encouraged by STB’s call to reimagine, re-energise and reconnect. We cannot wait for the borders to open and to return to Singapore.”

GB Srithar, STB’s Regional Director, India, Middle East and South Asia said, “STB continues to work with our partners to Chart our Pathways to Tourism Recovery. The SingapoReimagine Virtual Experiences Familiarisation Day was a great opportunity for us to connect with our Indian travel trade partners, and let them virtually experience Singapore and its offerings through a fresh lens, while we await the return of physical travel. We also see this as a platform to reimagine what travel could look like in the future.”

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