TAAI associates with Amadeus to educate its members on NDC

The Travel Agents Association of India (TAAI) has associated with Amadeus to educate its members on NDC and termed it the way forward for airline ticketing to enhance and up sell activities to clients. The association has a motive to prepare its members for the future technological changes to adopt, educate and enhance the business potential through the New Distribution Capability (NDC) along with Amadeus 1A platform.

During the webinar, Rakesh Bansal, CEO, Amadeus India & Subcontinent talked about how travel powers progress and Amadeus powers travel and how his company has pioneered the travel technology market in India for 27 years now. Moving forward, Bansal invited, Jyoti Mayal, President, TAAI and talked about her vision to raise the standards of tourism industry.

Mayal during her addressal emphasised on the need to focus on two words as of now that is “Re”; restructuring, rebooting, re-aligning to rebound businesses which has seen a massive setback due to the Covid-19 pandemic. “Going down in the history, TAAI and Amadeus have had a long relationship and we are once again collaborating for our mutual benefits. NDC is basically a new communication protocol replaced by the old protocol that has been around since 1980’s and through this channel we are allowing airline service providers to deliver rich content to our customers since this is the only way to market ourselves and develop a distinguish brand name,” she stated.

Mayal further added that their top priority as a travel Association is to cater to the needs of customers which has doubled since this pandemic. “Therefore, not just collaboration but actively working on it to bring about the desired results is the need of the hour for the re-emergence of the businesses,” she commented.

Going forward, NDC expert Ramona Bohwonaprasart, Senior VP- India & Southeast Asia – Inside Sales Travel Sellers, Amadeus talked about the relevance of NDC for the industry stakeholders and shared the global perspective of its use. She then handed over to Nitesh Senapati, Head of NDC growth, APAC, Amadeus and Swati Bhatia, Head Products and Solutions – Indian Subcontinent, Amadeus India, were also present as speakers and presented the data and spoke about India being the potential scorer despite uncertainty around. They echoed thoughts shared by Mayal and put forth how NDC is bringing these retailing capabilities to life. “Amadeus has prepared a stable platform where all the queries of travel industry stakeholders would be addressed, we are among the only ones that have a fully open system, providing flexibility and scalability” mentioned Senapati. He further highlighted the points like high normalisation, integration, operational efficiency, and dual payment method that makes Amadeus different from others in the market.

Mayal also included in the discussion the benefits that TAAI members could garner. “They can get the latest updates on industry trends and Amadeus’ upcoming NDC enabled solutions first-hand from the industry experts like the booking of NDC content on Amadeus, selling platform connect, checking out the key capabilities, how to get connected to NDC content in Amadeus. They could further learn about latest airlines that are Amadeus NDC enabled and insights on future NDC roadmap,” she said.

Bhatia while concluding the webinar showcased all the features of the system and also compared it to other platforms, singling out key features like its availability only on graphical user interface which makes it unique and easy to access.

TAAI members actively participated in this educative webinar & many questions were raised & answered. This truly was one of the most educative webinar.

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