Thomas Cook India unveils Study Buddy Program to tap student travel segment
Thomas Cook (India) Limited has announced its Study Buddy Program – with special offers on all student remittances made until September 30, 2021. The offers are available across the company’s omnichannel touch points – over 1,100 retail outlets (both owned and FX Mate B2B partner outlets), toll free contact centre and portal www.thomascook.in.
With Indian students having lost out on their academic year due to the pandemic, 2021 has witnessed a significant resurgence in the overseas study opportunity. The increasing uptick in admissions for the upcoming semester commencing July-August 2021, offers Thomas Cook India strong potential. Hence to maximise on this opportunity, the company’s Foreign Exchange business has launched its special Study Buddy programme to benefit students on every education remittance made until September 30, 2021.
Highlights of the Study Buddy Offer:
• Grand Prize – One Free* Air Ticket to Study Destination per month (for travel up to September 2022)
• Daily prize to be won – a blue tooth headphone
Assured Gifts including a Lenskart Gold membership, P&G vouchers
Deepesh Varma, Senior Vice President, Foreign Exchange, Thomas Cook (India) Limited said, “The international study segment is a highly opportune one and we are already witnessing growth of over 20%. Our unique Study Buddy programme with attractive offers has hence been specially designed to benefit our students and thereby increase our share of the education remittances business.”
He added, “Our unerring focus on digitisation has delivered a valuable end-to-end contactless service for our customers – providing smooth, seamless and secure transactions – accessible at our students’ convenience and from the safety of their home.”
“In addition, to build confidence, our comprehensive TravShield commitment to safety, encompassing our meticulous Assured safety protocols – in association with Apollo Clinics, allows students and their parents to access our extensive retail presence across over 100 locations pan India. And this much needed human-touch and expertise is even more significant in our key source markets that include India’s Tier-II and III smaller cities/towns.”